Light for LOGIBLOCS

Light for LOGIBLOCS™

Instructed by Adi Kitrey and Nimrod Jack Eliezer

in Industrial design 2

LOGIBLOCS Light is an open-play S.T.E.M. building kit for children ages 6+, designed to encourage their creativity and to familiarize them with electronic components.

This project, done in the 2nd year of my studies, began as an exercise in product concept development.

The concept was later adapted for an existing commercial brand of my choice, LOGIBLOCS, in terms of morphology, materials, marketing, branding and brand values.

Here's a glimpse at the product concept's DR1, before being adapted for the LOGIBLOCS™ brand.